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| Tuesday, July 03, 2007 |
Green Tech Trend: The Greener Apple
From our July/August 2007 issue. This article is part of our larger package, the AJL Green List.
 If your favorite apples have always been the crisp, green ones, you’re going to love Apple’s new environmentally conscious manufacturing and recycling practices spearheaded by Apple board member Al Gore. The crisp new strategy, designed to further endear Macs to the younger, more environmentally conscious generation of purchasing power, involves removing toxic chemicals from new products and increasing recycling of old products, reducing environmental waste. And if you’ve got an old iPod? Recycle it free at Apple stores and get a 10% discount on your new one.
Steve Jobs hopes that this initiative will make Apple an environmental leader; but AJL predicts at least one outcome: we’re pretty sure the new installment of the Mac and PC ads will feature “PC” painting himself a lovely shade of Granny Smith green.
This article is part of our larger package, the AJL Green List.
-- Text by Esther Kustanowitz / Photo courtesy Apple
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