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| Friday, September 23, 2005 |
Holy Wood
The Associated Press has an interesting story out today about the latest trend in Hollywood: Bypassing the usual mainstream ad route and instead promoting family-friendly fare directly to church groups. Hoping to ride the wave of the phenomenally successful box office of The Passion of the Christ (which used a similar direct to church groups promotional campaign), studios are hoping the strategy will take hold. Fox has even launched a Web site, foxfaith.com, to help promote said films. Last month Disney made the bold move of deciding to only sell it's new direct-to-DVD Christmas cartoon at that bastion of right-wing Christian retailing, Wal-Mart. And NBC is also getting in on the trend (as we reported earlier this week), promoting their faith-based new show Three Wishes by sending advanced copies of tonight's episode to a number of small-town churches. The funny thing is that the AP report cites two recent examples of movie studios taking their films to the house of God before the multiplex -- Disney's The Greatest Story Ever Told starring the very Jewish Shia Lebeouf and Paul Reiser's new film about a Jewish father and son trying to reconnect. A good way to promote family films or a secret plot to infiltrate the world of the Jews? You decide.
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