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| Wednesday, August 20, 2003 |
Bad PR agent of the week: Week in and week out, we receive dozens of press releases hyping Jewish news. We've had bad PR agents in the past (like the one who sent us a press release after an event took place), but last week Ronn Torossian took the cake in this category. Trying to get us to interview Israeli Tourism Minister Benny Elon, Ronn e-mailed us a press release saying that Elon would be visiting Atlanta, where Jewsweek headquarters are located. Ronn said we could go and listen to Elon speak at the local Israeli Consulate office. When we went to confirm our appointment with the Consulate, they regretted to inform us that Torossian had not put our names on the list. Alright, everyone makes mistakes.
But Torossian took it to the next level. When we e-mailed him to tell him what happened, he responded by making fun of Jewsweek, saying that we were a small town paper that nobody knows about and blaming the mistake on us. Talk about chutzpah.
When told that we were writing something about him, Torossian wrote us this nice reply: "I will sue you if you write something. Be forewarned. I will sue you personally, your website, your company and anyone you have ever spoken with. Be forewarned."
He's going to sue anyone we've ever spoken with? Um, Mr. Torossian, that would include you.
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