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| Monday, June 16, 2003 |
 Got milchig?: Apparently, 60% of Jewish Americans are lactose intolerant and that's exactly the target audience of a wacky new ad campaign. The Forward reports in its latest issue that "the ad, which first appeared in the June issues of Hadassah and Reform Judaism magazines, features a picture of a woman with dotted lines on her upper lip — the place where her milk mustache should be. In the top right-hand corner, the ad inquires, 'Miss Milk?' Below, the ad mentions the percentage of Jewish Americans who allegedly suffer from lactose intolerance and claims that Lactaid milk can help those with the disorder enjoy milk products without pain and discomfort."
Well, um, it's good to know I'm not alone.
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